In NYC, subway conductors have to point at a black and white sign to prove that they're paying attention. They do it at every hour, at every stop. It's kind of silly, so we decided to make their day.
We got some crazy press including a segment on All in with Chris Hayes on MSNBC, local NYC news, and features on German and Canadian TV stations. The most surreal moment was me doing my laundry at a laundromat in Brooklyn and looking up to see my face on TV.
