Budweiser was FIFA 2022's biggest sponsor. But two days before the World Cup, beer got banned from Qatar.

As close to an advertising emergency as you can get, we were left with a warehouse full of thousands of liters of Bud and a multimillionaire loss.

So on the first day of the tournament, we decided to give a bold answer: we announced that we'd give away our entire Qatar warehouse stock to the winning country for free. And we invited the entire world to #BringHomeTheBud.

Carmela Soprano. Snoop on The Wire. Issa Rae as Issa Dee. HBO has a rich history of strong female leads. Women whose character arcs feel real and unfiltered and complex. For Women's History Month, we wanted to put that kind of complexity front and center.

We created the Inspiration Room: a public archive of women’s diaries, spanning many generations, living and dead, celebrating the diversity and complexity of the authentic female narrative.

Hundreds of women all over the U.S. contributed to this room. The physical space housed these diaries in many forms, including compilation books, large-scale installations, and audio recordings.

Some of HBO’s own talent was also featured in the exhibit, including Lena Dunham, Issa Rae, Game of Thrones director Michelle Maclaren, and several others.

Before there was the film Midsommar, there were these ads that I made for Black Forest gummy bears.

HBO came to us wanting to create a platform celebrating their female creators, stars and characters. So we came up with So She Did: a campaign about women expanding what it means to be a woman just by being herself.

We (as in HBO and us) partnered with the internet-famous card game We’re Not Really Strangers to create a deck all about celebrating and exploring women’s relationships with one another.

On Mother’s Day you only see one type of card that doesn’t truly reflect all the different kinds of mothers out there. So we created our own, inspired by HBO characters.

Cooking is a visceral experience, from the strong aromas, to the sizzling sounds, to the colors and the textures. You get into a rhythm, a groove, a headspace where you’re untouchable and no matter what kind of chef you are, you feel legendary.

To celebrate the 75th anniversary of Delta and Coca-Cola as partners in flight, we decided to bring to life the very place where both brands meet — the tray table. We commissioned different artists to give a refreshing take on a different Delta destination. We debuted their work on a 767, creating a gallery in flight and turning each tray table into a canvas. 

The things you commit to are the things that make you. In the case of Rashad Amer, commitment is as simple as finishing a sentence. 

When people think of rosé, they tend to think of a pink feminine wine associated with staged, summery superficial images on instagram. When launching Mother, a new rosé that’s deeper in color and more complex in flavor than its competitors, we set out to create a deeper conversation.

Esquire Magazine wanted us to come up with a way to convince more men to mentor young boys. Why? Because boys without positive mentors are statistically more likely to drop out of school, do drugs, and end up in prison. 

We came up with The Mentor Act – a law that will make being a mentor a legal excusal from jury duty, so at risk boys have more positive mentors, thus reducing crime and future need for jurors to be summoned in the first place. 

Delta wanted to promote their flight routes out of Los Angeles. While we could have written some headlines and matched them to images of exotic looking places, we wanted to do something different. Instead, we recreated street art from all around the world and encouraged people to go see the originals. 

We worked with street artists like Beastman, Findac, SHOK-1, and Curiot to replicate every single detail of their original pieces, from the windows that appeared in Beastman's mural in London to the vandalism that appeared in Nachito's mural of a monkey in Mexico. 

Bostonians love Boston – they never want to leave. And we realized that with Delta, they don’t have to. Because if you like Boston, Delta can take you to all the other Bostons around the world like Boston, Ireland, Boston, England, Boston Ravine, California, etc.

So we created the Boston > Boston Souvenir Shop where Bostonians can explore all the other Bostons of the world and purchase a souvenir using their SkyMiles.

It's fancy! It's in a can! It's the fanciest soup in a can!

We worked with John Lithgow to do the voiceover on these spots. The same week he won an Emmy for The Crown. Coincidence? Probably.

I got my first job in advertising at Barton F Graf because I made a video with my roommate that ended up going viral. Call it a lucky start. Here’s that video.